People are constantly asking me why travel agents still exist in this cyber age of the internet
The answer is simple:
TRAVEL IS LIKE A CUP OF COFFEE
Just like holidays, the choice of coffee is vast and, let’s face it, a little overwhelming.
Sure, you can make a cup of coffee at home and it’s fairly simple and cheap. You know exactly what is going into it, how much it cost you and if it tastes awful, you’ve only got yourself to blame.
You are not a coffee expert, but it might save you a few pence!
Luckily, coffee shops, like independent travel agents, do still exist.
And sometimes, you are just happy to pay for someone else to do what you are perfectly capable of doing at home. Prices vary depending on who is making it, what type of blend you have, what size you buy, how many people are having coffee and whether you drink it in the warmth of a cosy coffee shop or have a takeaway.
It is essentially the same product as you make at home but you are paying for someone to grind the beans, brew the coffee, froth the milk, wash the cups, make the cake that you decide to add on to your coffee order and clean up after you. If you want to tailor your cup of coffee to your precise tastes, someone will advise you which type of coffee will suit you best and if it tastes awful, you can take it back and get them to fix it. You are prepared to pay that little bit more to have someone else do the work for you and ensure you have the exact coffee you want.
And when you have found the coffee shop that makes your coffee exactly the way you like it, and you get friendly, professional customer service from a real person, you keep going back because you like the way they treat you. You like the way they suggest new blends you haven’t tried before and maybe persuade you to step out of your comfort zone and have a different syrup. And they have access to some amazing cakes which they occasionally throw in for free because you are now such a regular customer. And sometimes it’s just way more convenient than fiddling around with that coffee machine at home.
Do you argue that Starbucks is cheaper than Nero? Or that Greggs give you a cheaper cup of coffee with a muffin purchase than Costa doesn’t? No, you just buy it because you like your coffee shop and you trust the service, they give you.
Independent Travel Agents are the coffee shops of the holiday industry. Of course, they won’t always be the cheapest – doing it yourself at home is always an option but not always the best value for money.
But your independent travel agent is a friendly, professional person who will listen to your needs, research the options, give you expert advice, negotiate the best price, book your holiday with complete financial protection and look after you through the whole process so that you get exactly the service and holiday you deserve.
Isn’t that worth paying just a little bit more for?
Now, anyone for a triple, venti, half sweet, non-fat, caramel macchiato?